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On October 28th and 29th, the World Meat Congress, held in Cuiab\u00e1, discussed the main issues and demands related to the global animal protein market. Topics such as sustainability, taxation, animal welfare, carbon and methane emissions in livestock farming, the importance of meat consumption for human health, and the challenges of communication within the livestock sector were discussed among Brazilian and international experts at the event, which included lectures, technical panels, and visits to slaughterhouses and farms.<\/p>\n
\nFurthermore, the exchange of information and experiences with representatives from the approximately 20 countries present at the congress allowed Brazilian producers and entrepreneurs to better understand the particularities of the meat sector in each nation.<\/p>\n
\n\u201cIt was a great exchange of information. Brazilian producers understood the problems other countries face regarding sustainability, and those countries were also able to learn about what we do \u2014 especially here in Mato Grosso \u2014 to produce sustainably,\u201d said the president of the Mato Grosso Institute of Meat (Imac) and host of the event, Caio Penido.<\/p>\n
\nPenido highlighted that the WMC was a great opportunity for Brazil to demonstrate to other countries its organization and the sustainability actions it practices, emphasizing the need for better communication to dispel the myth that the growth of national livestock farming compromises the environment.<\/p>\n
\n\u201cApproximately 901% of our energy matrix is renewable, we have the greatest biodiversity on the planet with almost 661% of land designated for conservation, and a tropical climate and production system that allows for low-carbon meat. But even so, the target doesn't leave our side. The fossil fuel lobby is very strong and ends up focusing attention on livestock and forests. At IMAC, we strive to communicate well, but it is a huge challenge to break through the bubble and engage with the urban population,\u201d he stressed.<\/p>\n
\nThe president of IMAC added that other countries have also faced similar problems regarding sustainability, emphasizing that each has its own particularities. "There are many issues that cut across all countries, among them the difficulty of communicating better," he noted.<\/p>\n
\nThe global event could yield economic benefits for Brazil and, especially, for Mato Grosso, since the delegations learned about the entire meat production process\u2014from cattle raising to export. This could open the Brazilian meat market to countries with which there are no trade agreements yet, in addition to expanding existing relationships.<\/p>\n
\n"Congress can have the power to transform perceptions about Brazil. Indirectly, it can even open new markets. It's a seed we're planting," Penido emphasized.<\/p>\n
\nThe World Meat Congress brought together more than 600 people involved in the global meat market. The event is promoted by the International Meat Secretariat (IMS) and organized by IMAC.<\/p>\n
\nHeld every two years, the congress took place in Brazil for the second time. Mato Grosso, the country's largest cattle producer with 34 million head, was chosen to host the meeting of the main representatives of the global animal protein market.<\/p>\n
\nAccording to the president of IMS, the Argentinian Juan Jos\u00e9 Grigera Na\u00f3n, the event was an important space for exchanging information and integrating the entire meat market.<\/p>\n
\n\u201cAs these events take place, a new network is established in relation to previous ones. New perspectives also emerge, in a positive aspect, regarding best practices and what still needs to be improved,\u201d he analyzed.<\/p>\n
\nNa\u00f3n also highlighted that bringing together all the players in the meat market at a single event allows for a transparent presentation of the entire production and commercial process.<\/p>\n
\n"These are people from about 20 countries who were able to follow the entire process, without interference, without manipulation, without lies. They are seeing how the entire production is done \u2014 from the farmer, through transportation, to export," he noted.<\/p>\n
\nThe next edition of the World Meat Congress will be held in Ireland. The host city is yet to be determined by the IMS.<\/p>\n<\/p><\/div>\n