{"id":27348,"date":"2026-05-08T13:22:01","date_gmt":"2026-05-08T17:22:01","guid":{"rendered":"https:\/\/belacereais.com.br\/2026\/soja\/amssoja-brasil-nasce-com-foco-em-ampliar-representatividade-da-cadeia-da-soja\/"},"modified":"2026-05-08T13:22:01","modified_gmt":"2026-05-08T17:22:01","slug":"amssoja-brasil-nasce-com-foco-em-ampliar-representatividade-da-cadeia-da-soja","status":"publish","type":"post","link":"https:\/\/belacereais.com.br\/en\/2026\/soja\/amssoja-brasil-nasce-com-foco-em-ampliar-representatividade-da-cadeia-da-soja\/","title":{"rendered":"Amssoja Brasil was created with a focus on expanding the representation of the soybean supply chain."},"content":{"rendered":"

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The Brazilian Association of Soybean Seed Producers (ABRASS) will now officially operate as AMSSOJA BRASIL, the Association of Soybean Seed Multipliers of Brazil. The new identity was presented on Thursday (07), during the closing of the National Meeting of Soybean Seed Producers (ENSSOJA), in a move that marks a new stage in the consolidation of the entity within the soybean production chain.<\/p>\n

The change seeks to reinforce the association's position as the national representative of soybean seed multipliers, a segment responsible for the foundation of the crop's productivity and quality in the country. According to the organization, the new brand also highlights the technical differentiation between seed multiplication and grain production, emphasizing the strategic role of seeds for Brazilian soybean farming.<\/p>\n

Created in 2012, the association has been expanding its activities in recent years, with more active participation in regulatory, institutional, and political discussions related to the sector. According to the organization, the new positioning reflects its maturation and the strengthening of its dialogue with different links in the production chain.<\/p>\n

Currently, AMSSOJA BRASIL brings together members in 10 Brazilian states and represents approximately 50% of soybean seed sales in the country. The inclusion of the term "Brazil" in the brand aims to reinforce the national reach of the entity and integrate different regional realities around the development of the activity.<\/p>\n

The announcement was made during ENSSOJA, an event that brought together leaders and seed multipliers from various regions of the country to discuss topics related to the sector's advancement. At the meeting, the organization highlighted the importance of expanding the supply chain's organization and strengthening the institutional environment for the activity.<\/p>\n

According to the association's president, the new identity represents progress in the collective construction of the segment and expands the representational capacity of soybean seed multipliers on the national stage.<\/p>\n<\/div>\n

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A Associa\u00e7\u00e3o Brasileira dos Produtores de Sementes de Soja (ABRASS) passa a atuar oficialmente como…<\/p>","protected":false},"author":1,"featured_media":27349,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[],"class_list":["post-27348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-soja"],"_links":{"self":[{"href":"https:\/\/belacereais.com.br\/en\/wp-json\/wp\/v2\/posts\/27348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belacereais.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/belacereais.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/belacereais.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/belacereais.com.br\/en\/wp-json\/wp\/v2\/comments?post=27348"}],"version-history":[{"count":0,"href":"https:\/\/belacereais.com.br\/en\/wp-json\/wp\/v2\/posts\/27348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/belacereais.com.br\/en\/wp-json\/wp\/v2\/media\/27349"}],"wp:attachment":[{"href":"https:\/\/belacereais.com.br\/en\/wp-json\/wp\/v2\/media?parent=27348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/belacereais.com.br\/en\/wp-json\/wp\/v2\/categories?post=27348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/belacereais.com.br\/en\/wp-json\/wp\/v2\/tags?post=27348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}