EN 
PT_BR 
Dairy farming in Mato Grosso is undergoing a transformation. The state reached a production of 432.4 million liters of milk, according to the latest annual survey (2024), consolidating itself as a strategic activity for the state economy, according to the Mato Grosso Institute of Agricultural Economics (IMEA). And to face a competitive market with reduced prices, producers are adopting innovative technologies without abandoning the traditions of the field.
An example of this transformation is producer Irineu de Paula Ferreira, from Fazenda Santa Laura, in Campo Verde. Fourteen years ago, he started his production with just one cow, which produced 28 liters of milk daily. Today, his farm has 140 Girolando cows, reaching 3,000 liters of milk per day, establishing an efficient and sustainable production model.
Irineu replaced the calf-to-foot system and rotational grazing with a modern confinement system. He implemented solar energy, mechanical milking machines with silicone teat cups that minimize harm to the cows, and an automated feed mill, ensuring balanced nutrition. In addition, the farm performs artificial insemination and embryo transfers, accelerating the genetic improvement of the herd.
The milk produced at Fazenda Santa Laura is destined for a dairy industry located near the municipality, strengthening the local economy and ensuring that the product reaches the consumer fresh and with quality.
“The biggest advantage is the quality of life for both the animal and the worker. Before, rotational grazing required a lot of labor and the result was uncertain. Now, with high-precision ventilation, the cow is more comfortable, doesn't get hurt, and produces more milk easily,” explains Irineu.
The growth of farms like Irineu's is stimulated by the Mato Grosso Milk Producers Association (MT Leite), which brings knowledge to various regions of the state through lectures on topics such as "Conseleite-MT in practice" and "The challenges of family succession in milk production," always encouraging producers to innovate and use technologies in the field as a differentiating factor for maintaining and excelling in the activity.
“MT Leite was fundamental to the growth of my farm. With the association's support, I was able to implement modern technologies, improve milk production and quality, and learn to manage the property more efficiently,” the producer affirms.
Productivity and innovation
With the goal of expanding support for producers, MT Leite has been reinforcing with them the importance of technical assistance provided by partner entities, such as the National Rural Learning Service (Senar-MT) and the Mato Grosso Research, Assistance and Rural Extension Company (Empaer-MT), strengthening technical support actions in the state.
Furthermore, the role of the Brazilian Micro and Small Business Support Service (Sebrae) in assisting milk producers who produce cheese stands out, offering technical support, promoting events, and participating in awards that value Mato Grosso cheeses, including at the global level. MT Leite and the milk producers acknowledge the support of all public and private entities that contribute to strengthening the sector.
“With the opening of markets and the entry of milk from Mercosur, it is essential that producers increase efficiency, reduce costs with technology and adapt, otherwise they will be left out of the activity,” warns Antônio Carlos Carvalho de Souza, president of MT Leite.
In addition to productivity, MT Leite encourages innovation with the production of A2A2 milk, which is differentiated by containing only A2 casein protein and is aimed at consumers who may be allergic to A1 beta-casein milk protein.
“Mato Grosso is already producing A2-A2 milk, which adds value and differentiation in the market,” explains Antônio Carlos, who also highlights the importance of educational campaigns about the benefits of milk. “It is a fundamental food for bone health and longevity, especially for women, and should be encouraged among young people,” he adds.
Campaign
With the motto "From the field to your table, the quality of our milk""MT Leite is conducting a year-end campaign to promote the dairy sector. The initiative aims to connect consumers with the origin of the products, encourage conscious consumption, and reinforce the pride of those who produce responsibly and sustainably.
More than just numbers, milk from Mato Grosso carries the mark of tradition, innovation, and care for the well-being of families. “"The future is one of growth and appreciation. We want society to recognize the value of the milk it consumes and connect with the countryside. That is our greatest wealth," emphasizes President Antônio Carlos.
