EN 
PT_BR 
The action carried out by the Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), during Gulfood 2025, the largest food fair in the Middle East, held between February 17 and 21, at the World Trade Centre, in Dubai (United Arab Emirates), ended successfully.
According to surveys conducted by ABPA among the 23 agribusinesses participating in the event, US$1.5T 47 million in business was closed in the five days of the event alone. For the next 12 months, companies project business in the order of US$1.5T 560 million from contacts made during the event alone.
This year's event was the largest ever held by the ABPA & ApexBrasil sector project in all editions of Gulfood. In addition to holding business meetings, image-building activities were promoted for the sector with the screening of videos and the launch of the new branding for Brazilian Chicken – an international brand maintained by the sector.
There was also a tasting of Brazilian poultry products, with the service of chicken and duck meat shawarmas, as well as omelets, highlighting the quality of national products for visitors to the event.
“There is strong demand for Brazilian products in the international market, and Gulfood was a barometer of this moment. The good business prospects generated in Dubai will be essential for consolidating the positive result predicted for the sector’s exports in 2025”, analyzes the president of ABPA, Ricardo Santin.
