EN 
PT_BR 
Santa Cruz do Rio Pardo (SP) will host the National Opening of Soybean Planting – 2026/2027 Crop on September 24th and 25th. Promoted by Aprosoja Brasil, in partnership with Aprosoja São Paulo and with the support of the Rural Union and the City Hall, the event is expected to bring together more than 2,000 producers, as well as researchers, authorities, students, and agribusiness leaders. The program begins on the 24th at the José Rosso Exhibition Grounds – Expopardo, and includes, at the end of the morning, a visit by participants to the field for the symbolic start of planting.
On the first day of the event, a thematic panel will address the challenges of the next harvest. Market analyst Matheus Pereira, from Pátria Agronegócios, will present an overview of the soybean market in the next cycle and will also discuss climate threats. The president of the Federation of Agriculture and Livestock of the State of São Paulo (Faesp), Tirso Meirelles, and the president of Aprosoja Brasil, Lucas Beber, will discuss the debt situation and reduced margins faced by Brazilian producers, as well as geopolitical conflicts and their impacts on the sector. Finally, the Head of Embrapa Territorial, Gustavo Spadotti, will discuss how market access depends on the pursuit of sustainability in agricultural production.
The choice of Santa Cruz do Rio Pardo highlights the importance of the interior of São Paulo state in grain production. Soybeans have gained prominence in the state in recent decades, integrating production systems with corn, sorghum, and other crops, and driving a chain that involves producers, cooperatives, storage, transportation, inputs, machinery, and services. The city government itself emphasizes that holding the national opening in the municipality recognizes the strength of Santa Cruz do Rio Pardo and the region in agribusiness.
In the national scenario, the evolution is significant. Brazilian soybean production increased from approximately 95.6 million tons in 2015/16 to 180.4 million tons in 2025/26, a growth of nearly 891 TP4T in a decade. In the last harvest alone, the Brazilian area dedicated to soybeans increased by 2.71 TP4T and production grew by 5.21 TP4T, reaching the highest volume in the Conab historical series. Exports are projected at a record 116.2 million tons.
The event will be broadcast on Canal do Boi and on Aprosoja Brasil's YouTube channel.
SERVICE
National Opening of the 2026/27 Soybean Planting Season
Date: September 24 and 25, 2026
Opening: September 24th, starting at 9 AM
Location: José Rosso Exhibition Grounds – Expopardo
Address: Av. Antônio Bernadino Pereira de Lima, 912-1122 – Vila Maristela
City: Santa Cruz do Rio Pardo (SP)
