Climate reinforces demands regarding the origin of products.

The intensification of climate events in Europe is increasing the importance of food security and sustainability in the continent's economic and commercial decisions. According to Sérgio Rocha, CEO and founder of Agrotools, this scenario tends to strengthen the demand for products with proven origin and environmental integrity, even in the face of internal pressures regarding the climate transition.

In this context, the European Regulation for Deforestation-Free Products, the EUDR, gains relevance by requiring proof that goods from supply chains such as beef, soy, coffee, cocoa, timber, rubber, and palm oil do not originate from areas deforested after December 31, 2020, and comply with the legislation of the producing country.

The increased demands necessitate monitoring not only direct suppliers, but also earlier stages of the supply chain. Geolocation, satellite imagery, territorial intelligence, and movement tracking become strategic tools for verifying origin.

For Brazil, this change could represent an opportunity for differentiation. The ability to demonstrate transparency, regularity, and environmental compliance can broaden access to markets and capital. In this new scenario, producing on a large scale will remain essential, but proving where, how, and under what conditions production occurred is likely to gain competitive weight.

“The great opportunity will lie precisely in the ability to bring visibility to the links that, for a long time, have remained outside the field of vision of companies and traditional control systems. Because, in the new global trade, production will be fundamental. But being able to prove how, where, and under what conditions production occurred may be the true competitive advantage,” he concludes.