EN 
PT_BR 
Um programa inovador desenvolvido em Mato Grosso ganhou projeção internacional ao ser apresentado, na última terça-feira (20), durante a Sial Shanghai – sigla para Salon International de l’Alimentation –, a maior feira de alimentos e bebidas da Ásia e a terceira maior do mundo, que reuniu mais de 180 mil profissionais de 110 países. O Passaporte Verde, criado pelo Instituto Mato-Grossense da Carne (Imac) em parceria com os setores público e privado, foi apresentado durante a feira na “Conferência do Comércio de Carne Bovina Sustentável Brasil-China”.
Launched in 2022, the Green Passport aims to increase the value of meat produced in the state, promoting the adaptation of livestock farming to environmental standards and reinserting producers into the formal market. The initiative also seeks to boost exports, especially to markets that seek monitorable sustainability standards.
“Vamos mostrar ao mundo que, em Mato Grosso, sustentabilidade não é tendência e nem nicho — é realidade. O Passaporte Verde oferece as ferramentas necessárias para que os pecuaristas com irregularidades se organizem e produzam de forma responsável, atendendo aos critérios dos mercados globais”, afirma o presidente do Imac, Caio Penido.
Durante a apresentação na Sial Shanghai, foram detalhados os principais critérios de adesão ao Programa Passaporte Verde, que, de forma inclusiva, faseada e alinhada ao plano nacional, pretende atingir o monitoramento do gado do estado — do nascimento ao abate —, demonstrando a conformidade com a legislação ambiental e trabalhista, além do compromisso com a regeneração de áreas desmatadas ilegalmente.
To support producers in this process, Imac offers the Reinsertion and Monitoring Program, with technical guidance and tools aimed at environmental regularization. In the last three years alone, more than 1,400 hectares have been recovered, allowing several livestock farmers to once again sell their production on the formal market.
Recognized as one of the leading international trade fairs, Sial Shanghai is the gateway to the food and beverage market in China and connects exhibitors with qualified buyers from around the world. The fair has seen continued growth in the participation of representatives from Southeast Asian countries such as Malaysia, Singapore, Japan, South Korea and Vietnam, markets considered strategic and rapidly expanding in the consumption of beef protein.
Through an integrated marketing and relationship strategy, the fair strengthens brands, expands commercial partnerships and generates opportunities that go far beyond the days of the exhibition. “That is why it is important for Imac to participate in this conference on sustainable beef. If they want sustainable meat, we have it. Quality meat that preserves biodiversity by law and is low carbon due to its tropical climate and mostly pasture-based system. And now we will be able to prove it”, concludes Caio Penido.
