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Brazil is targeting the South Korean market, and sanitary improvements could unlock meat exports.

The intensification of negotiations between Brazil and South Korea brings back to the center of the debate a strategic agenda for Brazilian agribusiness. After more than a decade of sanitary restrictions, the sending of South Korean technicians to inspect Brazilian meat processing plants is seen by analysts as a decisive step towards opening one of the most demanding and valuable markets in Asia.

Beyond the health implications, the economic context amplifies the weight of the negotiations. With a GDP close to US$2 trillion, South Korea is among the world's largest importers, moving more than US$600 billion annually in foreign purchases. Even so, Brazil accounts for only about US$10.8 billion of these imports, in a bilateral flow estimated at approximately US$10.8 billion, with Brazilian exports to the Asian country mainly concentrated in oil, iron ore, and soybean meal.

Economist Johnny Mendes: “We've had this sanitary barrier since 2012. Brazil is one of the largest global players in animal protein, and South Korea has a high dependence on imports.”

According to economist Johnny Mendes, the move is expected within the logic of international trade. “We’ve had this sanitary barrier since 2012. Brazil is one of the largest global players in animal protein, and South Korea has a high dependence on imports. There is clear complementarity, but removing sanitary barriers requires on-site technical validation. It’s not something that can be resolved solely through diplomatic agreements,” he states.

International trade data reinforces the economic potential of the negotiation. South Korea is among the world's largest importers of beef and depends on the external market to supply approximately 601% of its domestic consumption, a scenario driven by geographical limitations and production costs. Currently, the United States and Australia lead the supply to the Asian country. “Brazil is fully capable of meeting rigorous sanitary standards. We already export to markets with high levels of requirements. The presence of technical delegations makes sense and is a necessary step to unlock the flow of trade,” explains Mendes.

Mendes also notes that geoeconomic factors increase the relevance of the negotiation. Trade tensions, tariff adjustments, and disputes over supply chains have led Asian economies to diversify strategic suppliers. “Whenever there are tariff issues or trade rearrangements between major economies, windows of opportunity arise. Brazil can benefit, but the central point remains the elimination of the sanitary barrier,” he assesses.

Beyond volume, the South Korean market is recognized for its high added value. It is a premium destination, with demand for specific cuts and rigorous quality criteria. “It’s not just a matter of expanding destinations. It’s about accessing a market that can increase the average value of Brazilian exports. This requires productive, industrial, and sanitary adjustments. The technical mission itself also serves to align expectations and standards,” he emphasizes.

Photo: Shutterstock

The negotiations are also part of a broader strategic agenda. South Korea is highly dependent on imports of critical minerals used in the semiconductor, battery, and electric vehicle industries.

Brazil, in turn, possesses significant structural advantages, including the largest global concentration of niobium reserves, as well as substantial volumes of graphite, nickel, lithium, and rare earth elements. “The Brazilian challenge is not productive capacity. It's regulatory and sanitary alignment. Once these stages are overcome, the potential for commercial expansion and diversification of the export portfolio is significant,” emphasizes Mendes.

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