EN 
PT_BR 
Cattle ranchers in Confresa and Nova Xavantina received technicians from the Mato Grosso Institute of Meat (Imac) this week as part of an awareness campaign on the regeneration of degraded areas through the Reintegration and Monitoring Program (Prem). This week, analysts from the institute visited rural properties, spoke with producers, and assisted in the correct use of the self-inspection system required during the area recovery process.
A cattle rancher for 33 years in Confresa, Hélio Fernandes Vasques manages a 117-hectare farm and joined the Prem system about two years ago, after being prevented from selling cattle to the region's slaughterhouse. Having difficulties using the system, he received a visit from the Imac team and had all his questions answered. “The explanations were very productive, they cleared up many doubts. I think this visit is very important, it helps a lot. Most people who live in rural areas have children who can do the inspection, but they don't always live together. Almost everyone is old, they have a lot of difficulty, sometimes just talking on the phone isn't enough to learn,” said the producer.
Credit: Press release/ILPF Network
Created in 2021 by Imac, Prem acts as a bridge between environmental regularization and the maintenance of economic activity. The program guides and monitors the regeneration of illegally deforested areas, enabling producers to return to the formal market. This is because deforestation alerts can lead to embargoes and prevent the sale of animals to slaughterhouses, causing significant losses to farms.
By joining the Prem program and starting the area recovery, the producer receives a Temporary Marketing Authorization (ACT), a document that confirms that they are regularizing the property and, therefore, can continue selling cattle while the regeneration process progresses. “Prem is a program that combines regularization, transparency, and environmental commitment. Visits to Confresa and Nova Xavantina showed that ranchers are open to dialogue and want to do the right thing. Our role is to ensure they have all the tools and information to conduct the regeneration of the areas in the correct and sustainable way,” explains Tássio Bizelli, Compliance Manager at Imac and coordinator of Prem.
The campaign also reinforces Mato Grosso's alignment with the demands of national and international markets, which are increasingly attentive to the sustainable origin of meat. The Prem program is part of a set of policies that position the state at the forefront of responsible livestock farming, alongside initiatives such as the Green Passport.
For next year, new initiatives are already planned to guide producers, including caravans, workshops, and regional support focused on technical questions and the use of the Prem platform. "We are allies of the producers and are always assisting in the entire process of regenerating degraded areas," emphasizes Tássio.
