
The marketing strategy of soy The market should prioritize gradual sales, margin protection, and caution with excessively open positions, given a market sustained by demand but still pressured by the size of the supply. According to an analysis by TF Agroeconômica, the scenario recommends taking advantage of price increases without concentrating all sales at a single price level.
For producers with soybeans from the 2025/26 crop, the recommendation is to sell between 20% and 30% of the stocks at current levels, increase sales in the range of R$ 148 to R$ 150 per sack in Paraná, and carry out a new installment between R$ 152 and R$ 155. The balance can be maintained as a bullish position, provided there is financial and storage capacity.
For the new crop of soybeans, the recommendation is for greater patience. The suggestion is to lock in prices in advance between 10% and 20%, increase sales if Chicago prices exceed US$ 12.50 per bushel, and increase again if prices surpass US$ 12.70.
For cooperatives, the suggested strategy combines selective purchasing, hedging, and phased marketing. Grain traders should work with moderate inventories and faster turnover, avoiding large purchases based solely on continued Chinese demand.
Exporters can adopt a more aggressive sourcing strategy, but with margin protection. Meanwhile, crushers and processing plants should gradually expand their coverage, paying close attention to the soybean, meal, and oil markets.
At the heart of the strategy is phased selling. The analysis considers R$ 146 to R$ 148 per sack as the range for a first sale, R$ 150 to R$ 152 for a second round, and R$ 153 to R$ 155 to expand sales. Above R$ 155, the recommendation is to sell a significant portion of the existing stock.
